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The Digital Marketing Playbook

The premier guide to digital marketing that works, and a solid framework for success “The Digital Marketing Playbook” is the comprehensive guide to cracking the digital marketing ‘code, ‘ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer’s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
The evolution of digital marketing isn’t really about the brands; it’s about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer’s head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they “already” think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and “The Digital Marketing Playbook” opens the door for your next campaign.

The Devil’s Diary: Alfred Rosenberg and the Stolen Secrets of the Third Reich

**A groundbreaking World War II narrative wrapped in a riveting detective story, *The Devil’s Diary* investigates the disappearance of a private diary penned by one of Adolf Hitler’s top aides—Alfred Rosenberg, his “chief philosopher”—and mines its long-hidden pages to deliver a fresh, eye-opening account of the Nazi rise to power and the genesis of the Holocaust** An influential figure in Adolf Hitler’s early inner circle from the start, Alfred Rosenberg made his name spreading toxic ideas about the Jews throughout Germany. By the dawn of the Third Reich, he had published a bestselling masterwork that was a touchstone of Nazi thinking. His diary was discovered hidden in a Bavarian castle at war’s end—five hundred pages providing a harrowing glimpse into the mind of a man whose ideas set the stage for the Holocaust. Prosecutors examined it during the Nuremberg war crimes trial, but after Rosenberg was convicted, sentenced, and executed, it mysteriously vanished. *New York Times* bestselling author Robert K. Wittman, who as an FBI agent and then a private consultant specialized in recovering artifacts of historic significance, first learned of the diary in 2001, when the chief archivist for the U.S. Holocaust Memorial Museum contacted him to say that someone was trying to sell it for upwards of a million dollars. The phone call sparked a decade-long hunt that took them on a twisting path involving a pair of octogenarian secretaries, an eccentric professor, and an opportunistic trash-picker. From the crusading Nuremberg prosecutor who smuggled the diary out of Germany to the man who finally turned it over, everyone had reasons for hiding the truth. Drawing on Rosenberg’s entries about his role in the seizure of priceless artwork and the brutal occupation of the Soviet Union, his conversations with Hitler and his endless rivalries with Göring, Goebbels, and Himmler, *The Devil’s Diary* offers vital historical insight of unprecedented scope and intimacy into the innermost workings of the Nazi regime—and into the psyche of the man whose radical vision mutated into the Final Solution. **

The Desolate Mountains

Official Website: http://www.worldoftde.com
Five years have passed since Calron was forced to leave the Red Boar School, and the memories of his fallen Master continue to torment him to this day.
Fighting for survival within the dangerous mountains, Calron discovers a hidden secret stored within his body that changes everything he knows about himself and the world.
A secret that will endanger both him and everyone else around him.
Join Calron as he delves deeper into the Desolate Mountains and uncovers the nefarious plots threatening to destabilise the entire Kingdom of the Beasts. **
### Sinossi
Official Website: http://www.worldoftde.com
Five years have passed since Calron was forced to leave the Red Boar School, and the memories of his fallen Master continue to torment him to this day.
Fighting for survival within the dangerous mountains, Calron discovers a hidden secret stored within his body that changes everything he knows about himself and the world.
A secret that will endanger both him and everyone else around him.
Join Calron as he delves deeper into the Desolate Mountains and uncovers the nefarious plots threatening to destabilise the entire Kingdom of the Beasts.

The Desert Palace

Zedane, sick of magical duels, returns to the Desert Palace, determined to achieve high status in his father’s court. A fatal misstep threatens a war that will affect not just the humans, but the dragons, angels and other magical beings.

The DeathSpeaker Codex: Books 1 – 3

**My name is Gideon Black, and I’m not human. I am the DeathSpeaker.
And I am so screwed.**
Gideon Black never asked to be the DeathSpeaker, but he’s stuck with the job. And since he’s the only being in any realm who can speak with the dead, Milus Dei — a powerful, deadly cult trying to exterminate all non-humans — will stop at nothing to hunt him down, and use his abilities for their own twisted means.
Enjoy the first three full-length novels in the bestselling urban fantasy series that readers are describing as “page-turning,” “snarky and unpredictable,” and “unputdownable.” This box set includes books 1 through 3 of The DeathSpeaker Codex: *Wrong Side of Hell, Fields of Blood,* and *Realm of Mirrors.*
Grab your copy today!
***What readers are saying…** *
*Praise for book one, WRONG SIDE OF HELL:*
“Literally the best book of this genre I’ve read in years.”
“A fantastic story… catches you up on the first page and spits you out at the end, holding tight and begging for more.”
“A page-turner that won’t disappoint!”
“If you like action-packed paranormal stories full of suspense, wit, and an engaging writing style… pick up this gem of a book.”
“This is not a roller coaster story… it’s more like a rocket car that blasts off and pushes you back in your seat for the entire ride.”
“If there were six stars, this book would go all the way.”
*Praise for The DeathSpeaker Codex:*
“An explosive series!”
“Smart, fun, funny, sweet, tough. I’m in love…”
“This [series] is a breath of fresh air for an avid reader.”
“Just grabs you from page one and doesn’t let go.”
“One of the best series out there!”
“An awesome series with an amazing voice.” **
### Review
**What readers are saying…**
*Praise for book one, WRONG SIDE OF HELL:*
“Literally the best book of this genre I’ve read in years.”
“A fantastic story… catches you up on the first page and spits you out at the end, holding tight and begging for more.”
“A page-turner that won’t disappoint!”
“If you like action-packed paranormal stories full of suspense, wit, and an engaging writing style… pick up this gem of a book.”
“This is not a roller coaster story… it’s more like a rocket car that blasts off and pushes you back in your seat for the entire ride.”
“If there were six stars, this book would go all the way.”
*Praise for The DeathSpeaker Codex:*
“An explosive series!”
“Smart, fun, funny, sweet, tough. I’m in love…”
“This [series] is a breath of fresh air for an avid reader.”
“Grabs you from page one and doesn’t let go.”
“One of the best series out there!”
“An awesome series with an amazing voice.”
“Just keeps getting better with every book…”

The Curse of Tenth Grave

*If one door closes and another one opens,*
*your house is probably haunted.*
\- Bumper Sticker
As a Part-time PI and fulltime grim reaper, Charley Davidson has asked a lot of questions throughout her life: Why can I see dead people? Who is the hot supernatural entity following me? How do I get gum out of my sister’s hair before she wakes up? But, “How do I trap not one malevolent god, but three?” was never among them. Until now. And since those gods are on earth to kill her daughter, she has little choice but to track them down, trap them, and cast them from this dimension.
There’s just one problem. One of the three stole her heart a very long time ago. Can the Razer, a god of absolute death and destruction, change his omniscient spots, or will his allegiances lie with his brothers?
Those are just a few of the questions Charley must answer, and quick. Add to that a homeless girl running for her life, an innocent man who’s been charged with murdering the daughter of a degenerate gambler, and a pendant made from god glass that has the entire supernatural world in an uproar, and Charley has her hands full. If she can manage to take care of the whole world-destroying-gods thing, we’re saved. If not, well…
Those are just some of the questions Charley must answer, and quick. Add to that a homeless girl on the run for her life, a man who’s been framed for murdering a woman who is still very much alive, and a pendant made from god glass that has the entire supernatural world in an uproar, Charley has her hands full. If she can manage to take care of the whole world-destroying-gods thing, we’re saved. If not, well…

The Conjurers

A WAR FOR MAGIC IN THE MIDDLE AGES Orphaned in the year 1380, Eamon and Caitlin flee their home in the Wicklow Mountains of Ireland. The siblings can pacify savage wolves and control forces of nature, but only the murderers hunting them know why. As Eamon and Caitlin fight for survival, Teresa de Borjas, the spirited daughter of a Genovese nobleman, develops an inexplicable ability to move objects with her mind. When her brother is murdered and her father imprisoned through machinations of the reclusive alchemist, Maestro Lodovicetti, her sheltered life changes forever. Journeys of discovery and the pursuit of blood vendetta bring Eamon, Caitlin and Teresa together across the stunning backdrop of medieval Europe. The three must master their powers and defeat a cabal of the world¿s greatest magi or be killed as the Age of Kings comes to an end and a tyranny of sorcerers begins.

The Case Against Sugar

More than half a billion adults and 40 million children on the planet are obese. Diabetes is a worldwide epidemic. Evidence increasingly shows that these illnesses are linked to the other major Western diseases: hypertension, heart disease, even Alzheimer’s and cancer, and that shockingly, sugar is likely the single root cause. Yet the nutritional advice we receive from public health bodies is muddled, out of date, and frequently contradictory, and in many quarters still promotes the unproven hypothesis that fats are the greatest evil. With expert science and compelling storytelling, Gary Taubes investigates the history of nutritional science which, shaped by a handful of charismatic and misguided individuals, has for a hundred years denied the impact of sugar on our health. He exposes the powerful influence of the food industry which has lobbied for sugar’s ubiquity – the Sugar Association even today promoting ‘sugar’s goodness’ – and the extent that the industry has corrupted essential scientific research. He delves into the science of sugar, exposes conventional thinking that sugar is ’empty calories’ as a myth, and finds that its addictive pleasures are resulting in worldwide consumption as never experienced before, to devastating effect. The Case Against Sugar is a revelatory read, which will fundamentally change the way we eat. **

The Car Hacker’s Handbook

Modern cars are more computerized than ever. Infotainment and navigation systems, Wi-Fi, automatic software updates, and other innovations aim to make driving more convenient. But vehicle technologies haven’t kept pace with today’s more hostile security environment, leaving millions vulnerable to attack.
*The Car Hacker’s Handbook* will give you a deeper understanding of the computer systems and embedded software in modern vehicles. It begins by examining vulnerabilities and providing detailed explanations of communications over the CAN bus and between devices and systems.
Then, once you have an understanding of a vehicle’s communication network, you’ll learn how to intercept data and perform specific hacks to track vehicles, unlock doors, glitch engines, flood communication, and more. With a focus on low-cost, open source hacking tools such as Metasploit, Wireshark, Kayak, can-utils, and ChipWhisperer, *The Car Hacker’s Handbook* will show you how to:
–Build an accurate threat model for your vehicle
–Reverse engineer the CAN bus to fake engine signals
–Exploit vulnerabilities in diagnostic and data-logging systems
–Hack the ECU and other firmware and embedded systems
–Feed exploits through infotainment and vehicle-to-vehicle communication systems
–Override factory settings with performance-tuning techniques
–Build physical and virtual test benches to try out exploits safely
If you’re curious about automotive security and have the urge to hack a two-ton computer, make *The Car Hacker’s Handbook* your first stop.

The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology

**The definitive pioneering blueprint covering the what, why and how of the blockchain.**  
Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. 
*The Business Blockchain* charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. 
Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.
Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:
1. What is the Blockchain?
2. How Blockchain Trust Infiltrates
3. Obstacles, Challenges & Mental Blocks
4. Blockchain in Financial Services
5. Lighthouse Industries & New Intermediaries
6. Implementing Blockchain Technology
7. Decentralization as the Way Forward

*The Business Blockchain* is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.
**
### Review
If you are thinking about your blockchain strategy, especially from the enterprise side, this is an important book that will allow you to understand the blockchain at a level you may have not enjoyed before. It is definitely a book to learn from. (International Business Times, April 2016)
### Review
“When it comes to the blockchain, William Mougayar’s vision and insights are unparalleled. He takes us on a discovery journey with clarity and authority. This is a fundamental book if business leaders want to survive the blockchain’s upcoming whiplash.”
— **Brad Feld, Managing Director** , Foundry Group; best-selling author of *Venture Deals*
“Mougayar has written a highly authoritative book, charting new territory in our understanding of the blockchain. I strongly recommend it to executives who are leading their organizations into with the future.”
— **John Ruffolo** , CEO, OMERS Ventures
“Anyone who’s been at all close to the blockchain realizes just how profoundly this innovation could affect almost every industry. The Business Blockchain is an important book that offers practical advice and prescriptions for getting on with creating and realizing your own blockchain vision.”
— **Chris Owen** , Vice President, Enterprise Shared Platforms – Blockchain, TD Bank Group

The Boy

**An unfathomable loss or an unthinkable crime? #1** * ** New York Times ** ** *bestselling author Tami Hoag keeps you guessing in her most harrowing thriller yet.**
*A panic-stricken woman runs in the dead of night, battered and bloodied, desperate to find help….*
When detective Nick Fourcade enters the home of Genevieve Gauthier outside the sleepy town of Bayou Breaux, Louisiana, the bloody crime scene that awaits him is both the most brutal and the most confusing he’s ever seen. Genevieve’s seven-year-old son, KJ, has been murdered by an alleged intruder, yet Genevieve is alive and well, a witness inexplicably left behind to tell the tale. There is no evidence of forced entry, not a clue that points to a motive. Meanwhile, Nick’s wife, detective Annie Broussard, sits in the emergency room with the grieving Genevieve. A mother herself, Annie understands the emotional devastation this woman is going through, but as a detective she’s troubled by a story that makes little sense. Who would murder a child and leave the only witness behind?
When the very next day KJ’s sometimes babysitter, twelve-year-old Nora Florette, is reported missing, the town is up in arms, fearing a maniac is preying on their children. With pressure mounting from a tough, no-nonsense new sheriff, the media, and the parents of Bayou Breaux, Nick and Annie dig deep into the dual mysteries. But sifting through Genevieve Gauthier’s tangled web of lovers and sorting through a cast of local lowlifes brings more questions than answers. Is someone from Genevieve’s past or present responsible for the death of her son? Is the missing teenager, Nora, a victim, or something worse? Then everything changes when Genevieve’s past as a convicted criminal comes to light.
The spotlight falls heavily on the grieving mother who is both victim and accused. Could she have killed her own child to free herself of the burden of motherhood, or is the loss of her beloved boy pushing her to the edge of insanity? Could she have something to do with the disappearance of Nora Florette, or is the troubled sitter the key to the murder? How far will Nick and Annie have to go to uncover the dark truth of the boy?

The Book of Ralph

A message appears on the moon. It is legible from Earth, and almost no one knows how it was created. Markus West leads the government’s investigation to find the creator.
The message is simple and familiar. But those three words, written in blazing crimson letters on the lunar surface, will foster the strangest revolution humankind has ever endured and make Markus West wish he was never involved.
The message is ‘Drink Diet Coke.’
When Coca-Cola denies responsibility, global annoyance with the beverage-industrial complex becomes indignation. And when his investigation confirms Coca-Cola’s innocence, Markus West becomes one of the most hated men on Earth.
Later, five miles above the White House, a cylinder is discovered floating in the night. It is 400 feet tall, 250 feet in diameter, and exactly resembles a can of Campbell’s Chicken Noodle Soup. Nearly everyone thinks the cylinder is a promotional stunt gone wrong, just like the lunar advertisement. And this is exactly what the alien in the cylinder wants people to think.
Ralph, an eccentric extraterrestrial who’s been hiding on the moon, needs Markus’s help to personally deliver a dark warning to the White House. Ralph has a big heart, a fetish for Andy Warhol, and a dangerous plan to save the world.
Looking upon the cylinder, Markus realizes we are not the ones in control. The unexpected guest becomes the host, and somehow humans never belonged: “We are the homeless orphans peeking through the banquet window. We are the frills of the universe gazing upon something unspeakably more central than ourselves.”