1–16 di 62 risultati

Plutocrats

***A *****Financial Times *Best Book of the Year***
**Winner of the 2013 Lionel Gelber Prize**
There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation–as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent;*Plutocrats* proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
What’s changed is more than numbers. Today, most colossal fortunes are new, not inherited–amassed by perceptive businessmen who see themselves as deserving victors in a cut-throat international competition. As a transglobal class of successful professionals, today’s self-made oligarchs often feel they have more in common with one another than with their countrymen back home. Bringing together the economics and psychology of these new super-rich,*Plutocrats *puts us inside a league very much of its own, with its own rules.
The closest mirror to our own time is the late nineteenth century Gilded Age–the era of powerful robber barons’ like Andrew Carnegie and John D. Rockefeller. Then as now, emerging markets and innovative technologies collided to produce unprecedented wealth for more people than ever in human history. Yet those at the very top benefited far more than others–and from this pinnacle they exercised immense and unchecked power in their countries. Today’s closest analogue to these robber barons can be found in the turbulent economies of India, Brazil, and China, all home to ferocious market competition and political turmoil. But wealth, corruption, and populism are no longer constrained by national borders, so this new Gilded Age is already transforming the economics of the West as well. *Plutocrats* demonstrates how social upheavals generated by the first Gilded Age may pale in comparison to what is in store for us, as the wealth of the entire globalized world is concentrated in fewer and fewer hands.
Cracking open the tight-knit world of the new global super-rich is Chrystia Freeland, an acclaimed business journalist who has spent nearly two decades reporting on the new transglobal elite. She parses an internal Citigroup memo that urges clients to design portfolios around the international Plutonomy” and not the national rest”; follows Russian, Mexican, and Indian oligarchs during the privatization boom as they manipulate the levers of power to commandeer their local economies; breaks down the gender divide between the vast female-managed middle class’ and the world’s one thousand billionaires; shows how, by controlling both the economic and political institutions of their nation, the richest members of China’s National People’s Congress have amassed more wealth than every branch of American government combined–the president, his cabinet, the justices of the Supreme Court, and both houses of Congress.
Though the results can be shocking, Freeland dissects the lives of the world’s wealthiest individuals with empathy, intelligence, and deep insight. Brightly written, powerfully researched, and propelled by fascinating original interviews with the plutocrats themselves, *Plutocrats *is a tour-de-force of social and economic history, and the definitive examination of inequality in our time.

(source: Bol.com)

Influence

*Influence* , the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of *Influence* will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Forex Range Trading With Price Action

**Forex Range Trading With Price Action**     Lucrative price action range trading system with 95% rate of success
    Timeframes – 1 hours and 4 hours **Summary**     If you trade with the trend like the majority of traders out there, then you probably know by now that following the trend and jumping in the market when a good opportunity shows itself represents the safest and most lucrative approach a trader can have if he wants to be successful. However, most of the times, a problem appears when the trend pauses and the market starts to move sideways, causing so many trend following traders to lose most or all of their previous hard earned profits     This book presents a complete forex trading system for trading a range bound market. It goes from explaining how to spot in time that price is about to develop a trading range, to managing your stop loss levels and exiting the trade. This is all done just by reading the price action, this system does not include any technical indicators     You will learn how to recognize early the shift from trending to sideways movement that will keep you away from losing trades     You will learn how to identify a range early and trade it successfully, with clear entry, stop loss, exit levels and with very good risk reward ratio If you require further details or you would like this trading system in pdf format feel free to contact me at [email protected]

Fighting Corruption Is Dangerous

**A frontline account of how to fight corruption, from Nigeria’s former finance minister Ngozi Okonjo-Iweala.** In *Fighting Corruption Is Dangerous,* Ngozi Okonjo-Iweala has written a primer for those working to root out corruption and disrupt vested interests. Drawing on her experience as Nigeria’s finance minister and that of her team, she describes dangers, pitfalls, and successes in fighting corruption. She provides practical lessons learned and tells how anti-corruption advocates need to equip themselves. Okonjo-Iweala details the numerous ways in which corruption can divert resources away from development, rewarding the unscrupulous and depriving poor people of services. Okonjo-Iweala discovered just how dangerous fighting corruption could be when her 83-year-old mother was kidnapped in 2012 by forces who objected to some of the government’s efforts at reforms led by Okonjo-Iweala—in particular a crackdown on fraudulent claims for oil subsidy payments, a huge drain on the country’s finances. The kidnappers’ first demand was that Okonjo-Iweala resign from her position on live television and leave the country. Okonjo-Iweala did not resign, her mother escaped, and the program of economic reforms continued. “Telling my story is risky,” Okonjo-Iweala writes. “But not telling it is also dangerous.” Her book ultimately leaves us with hope, showing that victories are possible in the fight against corruption.

Code Red: How to Protect Your Savings from the Coming Crisis

**Wall Street Journal Bestseller**
Valuable insights on monetary policies, their impact on your financial future, and how to protect against them
Written by the *New York Times* bestselling author team of John Mauldin and Jonathan Tepper, *Code Red* spills the beans on the central banks in the U.S., U.K., E.U., and Japan and how they’ve rigged the game against the average saver and investor. More importantly, it shows you how to protect your hard-earned cash from the bankers’ disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they’re playing with the global financial system.
From quantitative easing to zero interest rate policies, ZIRP to the impending currency wars, runaway inflation to GDP targeting, authors Mauldin and Tepper achieve the impossible by not only explaining global monetary policy and its consequences in plain English, but also making it compelling listening.
•Outlines time-tested strategies for surviving and thriving in these tumultuous times
•Addresses how issues such as quantitative easing, financial repression, currency wars, bubble economies, and inflation impact our everyday lives as well as our financial future
•Written by a team of bestselling authors and experts in this dynamic field
How did we get here and where are we headed? What can you do to insulate yourself against, and profit from, economic upheaval and secure your financial future? Find out in *Code Red*.
**

Website Optimization

Website Optimization by Andrew B. King
Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
*Website Optimization* combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site’s total effectiveness.
In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:
* **Search engine optimization –** addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings
* **Pay-per-click optimization –** including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips
* **Optimizing conversion rates –** increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans
* **Web performance tuning –** optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability
* **Advanced tuning –** including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic
* **Web metrics –** illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs
*Website Optimization* not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you’re to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Time Management for System Administrators

Time Management for System Administrators by Thomas A. Limoncelli
Time is a precious commodity, especially if you’re a system administrator. No other job pulls people in so many directions at once. Users interrupt you constantly with requests, preventing you from getting anything done. Your managers want you to get long-term projects done but flood you with requests for quick-fixes that prevent you from ever getting to those long-term projects. But the pressure is on you to produce and it only increases with time. What do you do?
The answer is time management. And not just any time management theory–you want *Time Management for System Administrators*, to be exact. With keen insights into the challenges you face as a sys admin, bestselling author Thomas Limoncelli has put together a collection of tips and techniques that will help you cultivate the time management skills you need to flourish as a system administrator.
*Time Management for System Administrators* understands that an Sys Admin often has competing goals: the concurrent responsibilities of working on large projects and taking care of a user’s needs. That’s why it focuses on strategies that help you work through daily tasks, yet still allow you to handle critical situations that inevitably arise.
Among other skills, you’ll learn how to:
* Manage interruptions
* Eliminate timewasters
* Keep an effective calendar
* Develop routines for things that occur regularly
* Use your brain only for what you’re currently working on
* Prioritize based on customer expectations
* Document and automate processes for faster execution
What’s more, the book doesn’t confine itself to just the work environment, either. It also offers tips on how to apply these time management tools to your social life. It’s the first step to a more productive, happier you.

This Changes Everything

Naomi Klein’s new international bestseller This Changes Everything is a must-read on our future, one of the defining and most hopeful books of this era
Forget everything you think you know about global warming. It’s not about carbon – it’s about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better.
Once a decade, Naomi Klein writes a book that redefines its era. No Logo did so for globalization. The Shock Doctrine changed the way we think about austerity. In This Changes Everything, her most provocative and optimistic book yet, Naomi Klein has upended the debate about the stormy era already upon us, exposing the myths that are clouding the climate debate.

Read more at http://www.penguin.co.uk/books/this-changes-everything/9780241956182/#ZjK3IF0EEG89qPxo.99
**Recensie(s)**

I have devoured Naomi Klein’s This Changes Everything, the book the world has been waiting for. I urge everyone to read it (especially politicians). It is her most prescient book yet and is a much-needed call to arms as time runs out on climate change — Cornelia Parker * Observer, Books of the Year * It’s no exaggeration to say This Changes Everything is the most important book I’ve read all year – perhaps in a decade. Klein sets out the scientific case for urgent action on climate change and argues passionately that our only hope of combating its effects is a revolution in our entire economic system. Crucially, she manages to leave the reader with a degree of optimism — Stephanie Merritt * Observer, Books of the Year * [T]he problems – climate change, plus everything that is changing as a result, plus the increasing toxicity of the planet – can no longer be denied. This is a conversation that needs to happen on a large scale, and on a local scale, and on a personal scale, very soon — Margaret Atwood * Guardian, Books of the Year * A desperately needed wake-up call for people like me, exposing why the threat is real and pressing – but also demonstrating why it offers an incredible opportunity to rebuild our world and create a new generation of sustainable jobs. The book is a warning. It has to be heeded — Owen Jones * New Statesman, Books of the Year * Captured the collective sense of anger and awakening … [a] frightening look at climate change and capitalism — Matt Haig * Observer, Books of the Year * Klein brings in the weight of her knowledge and passion to show us the full force of the environmental destruction that we live in now – and, incredibly, gives us some hope regarding what could be done for the future * Flavorwire, Best Nonfiction Books of 2014 * A book of such ambition and consequence it is almost unreviewable … The most momentous and contentious environmental book since Silent Spring * New York Times Book Review * Naomi Klein applies her fine, fierce, and meticulous mind to the greatest, most urgent questions of our times. . . . I count her among the most inspirational political thinkers in the world today — Arundhati Roy, author of The God of Small Things and Capitalism: A Ghost Story Without a doubt one of the most important books of the decade — Amitav Ghosh Will be one of the most influential books of our time — Owen Jones Klein is a brave and passionate writer who always deserves to be heard, and this is a powerful and urgent book * Observer * Savages the idea that we will be saved by new technologies or by an incremental shift away from fossil fuels… Her solution requires a radical reconfiguration of our economic system * New York Times * What makes Klein’s books so excellent is that she is able to tackle seemingly intractable problems with control and precision, examining and making available their key contours to the interested reader. Klein is not paralyzed by enormous, fundamental, systematic problems. Instead, she excels at dissecting them. Such was true of No Logo and The Shock Doctrine, and the same can be said with This Changes Everything. No one could have been better chosen to bring such an unsettling issue to the mainstream than Klein. The result is an excellent and plausible balance between fear and hope, and a call for social activism as one means to begin to convince our governments to actively address the current climate crisis * Huffington Post * The book has an uplifting message: that humans have changed before, and can change again. It poses a gutsy challenge to those who are vaguely hoping that the whole issue will go away, or that some new technology will save us * Sunday Times * Her task is to take a potential catastrophe of unimaginable reach and to be calm and welcoming, drawing new people in. She does vast amounts of travel and research and thinking, then crafts all of it to the scale of her own voice: the voice of a pleasant, funny, unthreatening-looking woman * Guardian * The proposition that the world’s political and economic institutions are preventing us from meeting the lethal challenge of global warming is hardly novel. But Naomi Klein in her new book articulates the case as forcefully and comprehensively as anyone has yet managed * Independent * This may be the first truly honest book ever written about climate change * Time * An intellectual hero of many in the alter-globalization protests as well as the Occupy movement. . . Klein is ready for battle and is not afraid to own her politics * Los Angeles Review of Books * Powerfully and uncompromisingly written, the impassioned polemic we have come to expect from Klein, mixing first-hand accounts of events around the world and withering political analysis . . . Her stirring vision is nothing less than a political, economic, social, cultural and moral make-over of the human world * New Scientist * Klein is one of the left’s most influential figures and a prominent climate champion. . . . [She] is a gifted writer and there is little doubt about the problem she identifies * Financial Times * Gripping and dramatic . . . [Klein] writes of a decisive battle for the fate of the earth in which we either take back control of the planet from the capitalists who are destroying it or watch it all burn * Rolling Stone * An energetic exploration of issues surrounding climate change vociferously advocates immediate, radical reforms… The distinctiveness of the book resides… in its immersive reporting (on Blockadia eco-movements and futuristic geoengineering proposals) and in Klein’s sheer outspokenness * New Yorker * Klein has, with this book, thoroughly and completely debunked everything promoted under the banner of conservatism today – and she has done so with a work that’s more powerful than a stack of C4. This Changes Everything deserves to be viewed not as one of the greatest nonfiction works of the 2010s, but as one of the greatest nonfiction works of all-time. … This book will expand and intensify the worldwide climate-justice movement, which is why the rhetorical attacks on Klein will become ever more aggressive. It will politically galvanize the young and the vulnerable, who have so much to lose due to the climate crisis. It will create climate leaders across this warming globe. This Changes Everything: Capitalism vs. the Climate is not just a book, not just a moment, not just a movement. It is a weapon of justice. It is a path of survival * Washington Monthly * Naomi Klein is a genius. She has done for politics what Jared Diamond did for the study of human history. She skillfully blends politics, economics and history and distills out simple and powerful truths with universal applicability — Robert F. Kennedy, Jr. Today @NaomiAKlein’s new book #ThisChangesEverything is out now – I’m reading it – it’s great — Russell Brand Clearly written and articulate … Klein identifies that at its core the fight on climate change is a fight between two very different ways at looking at the world. And what is at stake is the future of humanity and the nature we all depend on… An important read. In my view Klein is right. The demarcation lines are clearer than ever. If we are to win the fight against climate change we will need to fundamentally change the world * Friends of the Earth * This is the best book about climate change in a very long time-in large part because it’s about much more. It sets the most important crisis in human history in the context of our other ongoing traumas, reminding us just how much the powers-that-be depend on the power of coal, gas and oil. And that in turn should give us hope, because it means the fight for a just world is the same as the fight for a liveable one — Bill McKibben author of The End of Nature and co-founder of 350.org [Her] words and knowledge run deep, inspiring change and the need for immediate action — Charlize Theron The manifesto that the climate movement – and the planet – needs right now… For those with whom her message does resonate – and they are likely to be legion – her book could help catalyze the kind of mass movement she argues the world needs now * San Francisco Gate * A controversial and thoroughly researched challenge to neoliberal ideology * Chicago Tribune * Has the potential to be the definitive account of our current moment… Klein’s great gifts have always been synthesizing huge amounts of information and drawing connections between seemingly disparate issues; on those points, This Changes Everything is no different * The Globe and Mail * A wonderful book narrated by a likeable, really smart and sometimes funny author who makes her readers feel smart, too. It provides us sufficient reasons for the imperative to recreate our economic world in ways that align it with our physical world and our only home. And, in broad strokes, it shows us how — Sandra Steingraber, Science Advisor for Americans against Fracking, Ecowatch Klein is a master at unpacking myths and contradictions, wherever their origins lie on the political spectrum * In These Times * When she harnesses her rage at humanity’s inability to see what is right in front of us, she is no mere polemicist or propagandist. She is a force of nature * Quill & Quire * A sharp analysis that is bound to be widely discussed * Kirkus Reviews * An enormous, complex, compelling, and, by turns, distressing and rallying analysis of the dysfunctional symbiotic relationships between free-market capitalism, the fossil fuels industry, and global warming * Booklist * The beauty of this book is that suddenly, imagining a different world – tragically diminished in some ways, yes, but deeply inspiring in others – doesn’t seem quite so much like an act of fantasy * Truth Out * Meticulously researched and briskly rational in tone, [it] is one of the basic texts of the modern era… an essential purchase in that it tells you precisely what you need to know to discuss the climate dilemma intelligently… This Changes Everything is basic reading and no one will take you seriously until you’ve read every single page * Toronto Star * A polemicist of great distinction… she challenges the reader to become engaged in society’s response to climate change * Manly Daily * Klein’s most ambitious and urgent book … essential reading for anyone who cares about the future of life on earth * Weekend Australian *
(source: Bol.com)

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

EDITORIAL REVIEW: **IN LITTLE MORE THAN HALF A DECADE, **Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Start-Up Nation: The Story of Israel’s Economic Miracle

SUMMARY: A fascinating expert look at Israel’s meteoric rise in the global economy — with timely hints for a world reeling from financial crisisStart-Up Nation addresses the trillion-dollar question: How is it that Israel — a country of 7.1 million, surrounded by enemies, in a constant state of war, with no natural resources — produces more start-up companies than large, peaceful nations like Canada, Japan, China, India, and the U.K.? With the savvy of foreign policy insiders, Senor and Singer examine Israeli culture and government to reveal the secrets behind the world’s first ever “start-up nation.” As countries across the globe restart their own economies, and as businesses try to re-energize their entrepreneurial spirit, we can all look to Israel for some impressive, surprising clues.

The Peaceful Edge

###
In this guide to better time management, Allen shares with readers the proven methods he has already introduced in seminars and at top organizations across the country. The book’s stylish design makes it easy to follow Allen’s tips and examples to achieve energy, focus, and relaxed control.
**Recensie(s)**

I am a devout, card-carrying GTD true believer. . . . The entire approach has boosted not only my productivity but also my wider well-being. But what amazes me just as much is how deeply GTD has taken hold around the world. . . . This is a genuine movement. –Daniel H. Pink, author of Drive Getting Things Done offers help building the new mental skills needed in an age of multitasking and overload. –Sue Shellenbarger, The Wall Street Journal I recently attended David’s seminar on getting organized, and after seeing him in action I have hope. . . . David Allen’s seminar was an eye-opener. –Stewart Alsop, Fortune Allen drops down from high-level philosophizing to the fine details of time management. Take a minute to check this one out. –Mark Henricks, Entrepreneur David Allen’s productivity principles are rooted in big ideas . . . but they’re also eminently practical. –Keith H. Hammonds, Fast Company David Allen brings new clarity to the power of purpose, the essential nature of relaxation, and deceptively simple guidelines for getting things done. He employs extensive experience, personal stories, and his own recipe for simplicity, speed, and fun. –Frances Hesselbein, chairman, board of governors, Leader to Leader Institute Anyone who reads this book can apply this knowledge and these skills in their lives for immediate results. –Stephen P. Magee, chaired professor of business and economics, University of Texas at Austin A true skeptic of most management fixes, I have to say David’s program is a winner! –Joline Godfrey, CEO, Independent Means, Inc., and author of Our Wildest Dreams Getting Things Done describes an incredibly practical process that can help busy people regain control of their lives. It can help you be more successful. Even more important, it can help you have a happier life! –Marshall Goldsmith, coeditor, The Leader of the Future and Coaching for Leadership WARNING: Reading Getting Things Done can be hazardous to your old habits of procrastination. David Allen’s approach is refreshingly simple and intuitive. He provides the systems, tools, and tips to achieve profound results. –Carola Endicott, director, Quality Resources, New England Medical Center
(source: Bol.com)

Crush It!

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
**Recensie(s)**

Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely. — Tony Robbins Gary was the first person to push me on the importance of personal brand and transparency – this was months before anyone was talking about it, he’s always two steps ahead of anyone else. — Kevin Rose, Founder of Digg.com Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch-on his own terms. — Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! — Tony Hsieh, CEO of Zappos.com Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with-or wine or life. — Scott Simon, host of Weekend Edition Saturday on NPR
(source: Bol.com)

The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing ‘code,’ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer’s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn’t really about the brands; it’s about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. * Get inside the customer’s head with deep consumer research * Constantly improve your campaigns based on feedback and interactions * Integrate digital activities across channels, including traditional marketing * Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
(source: Bol.com)

The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism

The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
In *The Zero Marginal Cost Society,* *New York Times* bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism.
Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.
Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. P*rosumers* can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.
The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and “exchange value” in the capitalist marketplace is increasingly replaced by “sharable value” on the Collaborative Commons.
Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

When: The Scientific Secrets of Perfect Timing

When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
**Instant *New York Times* Bestseller
# 1 *Wall Street Journal* Business Bestseller
Instant *Washington Post* Bestseller
The perfect graduation gift
“Brims with a surprising amount of insight and practical advice.” –*The Wall Street Journal*
Daniel H. Pink, the #1 bestselling author of *Drive* and *To Sell Is Human*, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.**
Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.
Timing, it’s often assumed, is an art. In W*hen: The Scientific Secrets of Perfect Timing*, Pink shows that timing is really a science.
Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?
In *When*, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.

Void of Moon

Void Of Moon by Denise Falcone, Tj Loughran
Void of Moon The Emotional Journey Through Marital Separation
Void of Moon, The Emotional Journey Through Marital Separation is based on the author, Denise Falcone’s, personal journey and the experiences of many women through this strange and unfamiliar time. Each chapter or stage in this process deals with a single emotion or an important effect that all women must work through before their journey is complete. The author’s personal interpretations give voice to each emotion so women can listen and recognize the feeling as it resonates within them. Once a connection to a feeling is established, a woman is not as alone in this process as she thought she was. From there, she can accept her feeling, experience it, and hopefully move through it. We all have emotions and it is this focus on the emotions that gives this book a huge audience.
Void of Moon helps to open the way for women who are separating from their spouses, emotionally and/or physically with encouragement, guidance, and company on their path, while leading them gently in the direction of greater sanity and peace.